ANALISIS SIKAP KONSUMEN TERHADAP MINUMAN KALENG NESCAFE DI PASAR BAWAH PEKANBARU

Raka Prasetyo, Novia Dewi, Ermi Tety

Abstract


This research was aimed to analyze consumer attitudes toward Nescafe canned drink in the scope of Pasar Bawah and the surrounding area. This research was conducted from May to June 2018 using survey and questionnaire method to 30 respondents. Respondents are people who buy Nescafe canned drink. There are 27 male and 3 female based on gender. Data of customers attitude was analyzed using “multidimensional scaling” in SPSS application. The research found that costomers preferred Nescafe Latte than other flavor canned drink

Keywords


attitudes, customer, coffee canned drink, euclidean, pasar bawah

Full Text:

PDF

References


Denny Bagus. 2011. Sikap dan Kepribadian : Pengertian Sikap dan Kepribadian, Kepribadian Sikap, Pembentukan Sikap, Tipe Sikap, dan Faktor Penentu Kepribadian. http://jurnal-sdm.blogspot.com/2011/11/sikap-dan-kepribadian-pengertian-sikap.html.

Septya, F., Widayanti, S., Sudiyarto, S., & Amir, I. T. (2018). Struktur dan Perilaku Pasar Beras. Surabaya. Berkala Ilmiah AGRIDEVINA, 7(1), 27-39.

Sriwardiningsih, E., Notoadmojo, B. 2019. Budaya, Kepribadian, Sosial, Psikologi Berpengaruh pada Perilaku Pemilihan Lokasi Café pada Konsumen Penikmat Kopi. Jurnal Ekonomi, Manajemen dan Perbankan. Journal of Economics, Management and Banking. Vol 5 (1) .

Sudiyarto., Widayanti, Sri., & D.M., Kresna. 2021. Perilaku Konsumen Penikmat Kopi Tubruk dan Kopi Instan. JSEP (Journal of Social and Agricultural Economics), [S.l.], v. 6 (3) p. 1-11.

Widayanti,S., N.I, Pawana, T.A.,Indra, Septya, Fanny. 2020. Consumer Preference of Packaged Rice and Bulk Rice in Surabaya. Holistica Journal of Bussiness and Adminsitration. Vol.11 (1):155-169




DOI: http://dx.doi.org/10.31258/ijae.12.1.110-123

Refbacks

  • There are currently no refbacks.


Copyright (c) 2021 IJAE ( Jurnal Ilmu Ekonomi Pertanian Indonesia )



Creative Commons Licence

Hak cipta artikel-artikel pada jurnal ini dimiliki oleh penulis, dan penulis bersedia memberikan hak penerbitan pertama kepada jurnal. Pemilikan hak cipta dilisensikan dibawah Creative Commons Attribution 4.0 International License. Lisensi ini memungkinkan penggunaan, pendistribusian, dan pencetakan kembali tanpa batas pada media apa pun, asalkan penulis dan sumber sebenarnya disebutkan.