ANALISIS SIKAP KONSUMEN TERHADAP MINUMAN KALENG NESCAFE  DI PASAR BAWAH PEKANBARU

Raka Prasetyo; Novia Dewi; Ermi Tety

doi:10.31258/ijae.12.1.110-123

ANALISIS SIKAP KONSUMEN TERHADAP MINUMAN KALENG NESCAFE DI PASAR BAWAH PEKANBARU

Raka Prasetyo, Novia Dewi, Ermi Tety

Abstract

This research was aimed to analyze consumer attitudes toward Nescafe canned drink in the scope of Pasar Bawah and the surrounding area. This research was conducted from May to June 2018 using survey and questionnaire method to 30 respondents. Respondents are people who buy Nescafe canned drink. There are 27 male and 3 female based on gender. Data of customers attitude was analyzed using “multidimensional scaling” in SPSS application. The research found that costomers preferred Nescafe Latte than other flavor canned drink

Keywords

attitudes, customer, coffee canned drink, euclidean, pasar bawah

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References

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DOI: http://dx.doi.org/10.31258/ijae.12.1.110-123

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