ANALISIS STRATEGI PEMASARAN KARET DI KECAMATAN KAMPAR KABUPATEN KAMPAR

Dayu Ananda, Shorea Khaswarina, Yeni Kusumawaty

Abstract


Rubber is one of the leading and strategic plantation commodities, its role is quite large in encouraging the people's economy. Effective rubber marketing is the hope of farmers, so that farmers get a good rubber marketing strategy. The aim of the study was to develop recommendations for rubber marketing strategies in Kampa District, Kampar Regency. This study used survey methods, observations, and interviews with the sampling technique using snowball sampling, and the number of respondents was 27 people. SWOT analysis is used to develop a rubber marketing strategy and the discussion is presented in a qualitative descriptive manner. The results of the analysis of rubber marketing strategies in Kampa District, Kampar Regency are 1). Rubber marketing to factories is carried out through the Joint Business Group and the requirements for joining the Joint Business Group must not be burdensome to members as stipulated in the AD/ART of KUB; 2). The Joint Business Group cooperates with BUMDes to strengthen capital and build rubber storage warehouses; 3). The Joint Business Group evaluates the rubber factory's assessment of the rubber sold and the farmers improve the quality of the rubber according to the established standards; 4). The government helps rubber farmers make an MoU on rubber marketing with rubber factories.


Keywords


Rubber, SWOT Analysis, Marketing Strategy

Full Text:

PDF

References


Abbasi, F., Esparcia, J. and Saadi, H. A. (2019) ‘From Analysis to Formulation of Strategies for Farm Advisory Services (Case Study: Valencia–Spain). an Application through Swot and Qspm Matrix’, European Countryside, 11(1), pp. 43–73.

Adikari, S. B. and Sharma, A. (2018) ‘Marketing Pattern of Rubber Plantation in Tripura, India’, International Journal of Current Microbiology and Applied Sciences, 7(6), pp. 847–853.

Ali, M. F., Aziz, A. A. and Sulong, S. H. (2020) ‘The role of decision support systems in smallholder rubber production: Applications, limitations and future directions’, Computers and Electronics in Agriculture, 173, p. 105442.

Anagah, F. I. (2020) ‘Effect of Covid-19 Lockdown on Farmers in Rivers State, Nigeria: Positive Perspective’, Asian Journal of Agricultural Extension, Economics & Sociology, pp. 56–59.

Asrina, A. (2017) ‘Analisis Produksi Karet terhadap Pendapatan Ekonomi Masyarakat dalam Perspektif Islam di Kabupaten Bulukumba (Studi pada Perkebunan Karet PT. Lonsum)’. Universitas Islam Negeri Alauddin Makassar.

Hakim, I. (2020) Analisis Pemasaran Karet dan Strategi Pemasaran Karet Di Kecamatan Tambang Kabupaten Kampar. Universitas Riau.

Jan, A. D. A. and Victor, D. S. (2019) ‘Measuring the Effectiveness of Segmentation, Targeting and Positioning Strategy of L’oreal Products in Kingdom of Saudi Arabia’, IJO-International Journal of Business Management, 2(09), pp. 68–79.

Khaswarina, S., Kusumawaty, Y. and Eliza, E. (2019) ‘Analisis Saluran Pemasaran dan Marjin Pemasaran Bahan Olahan Karet Rakyat (Bokar) di Kabupaten Kampar’, in Unri Conference Series: Agriculture and Food Security, pp. 88–97.

Neacsu, M. N. and Platon, O. E. (2019) ‘Using SWOT analysis to substantiate marketing strategies for balneo-tourism’, New Trends and Issues Proceedings on Humanities and Social Sciences, 6(8), pp. 30–38.

Unit Pelayanan Teknis Wilayah III Dinas Perkebunan Kampar (2019) ‘Jumlah Petani Swadaya di Kecamatan Kampa’,

Phadermrod, B., Crowder, R. M. and Wills, G. B. (2019) ‘Importance-performance analysis based SWOT analysis’, International Journal of Information Management, 44, pp. 194–203.

Pomering, A. (2017) ‘Marketing for sustainability: Extending the conceptualisation of the marketing mix to drive value for individuals and society at large’, Australasian Marketing Journal (AMJ), 25(2), pp. 157–165.

Quezada, L. E. et al. (2019) ‘Measuring Performance Using SWOT Analysis and Balanced Scorecard’, Procedia Manufacturing, 39, pp. 786–793.

Rangkuti, F. 2016. Teknik Membedah Kasus Bisnis Analisis Swot, Edisi Dua Puluh Dua, Cetakan Kedua Puluh Dua ,PT.Gramedia Pustaka Utama, Jakarta.

Riati (2017) ‘Analisis Pemasaran Karet di Desa Bayas Jaya Kecamatan Kempas Kabupaten Indragiri Hilir.’, Menara Ilmu, XI(78), pp. 108–121.

Sanito, R. C. et al. (2020) ‘Economic and environmental evaluation of flux agents in the vitrification of resin waste: A SWOT analysis’, Journal of Environmental Management, 270, p. 110910.

Sugesti, E. (2018) ‘Pengaruh Sistem Informasi Pemasaran dan Strategi Penjualan terhadap Persaingan Penjualan Produk PT. Bank Agris, tbk Medan’, JRMB (Jurnal Riset Manajemen dan Bisnis), 3(2).

Ukaro, A. (2020) ‘Cohesiveness Of Farmers’groups In Delta State Nigeria: Its Implication For Agricultural Development’, Asian Journal of Agriculture and rural Development, 10(1), pp. 39–46.


Refbacks

  • There are currently no refbacks.